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Ils s’font pas chier chez Publicis….
06 07 2007
C’est un peu le « loft » de la communication, le syndrome real tv adapté à la pub, sauf que là Endemol s’appelle Publicis.Je vais lancer un vrai coup de gueule à la Francis Lalanne, mais trop c’est trop !
Comment tirer parti du web et de la technologie pour faire croire que tout le monde est un publicitaire en herbe, un designer en devenir ou un pro du marketing ?
Il fallait oser, Publicis l’a fait… Shame on you Mr Levy.
Pour les plus novices d’entre vous, il est utile de rappeler que Publicis est LA multinationale française de la communication, crée en 1926 par Marcel Bleustein-Blanchet. Le groupe est présent dans plus d’une centaine de pays et possède plus de 1 000 agences.
Et bien non content de posséder les plus beaux budgets de com de l’hexagone (voir du monde) le groupe est en train de lancer des sites internet participatifs, ou chacun pourra plancher sur un brief, proposer une création, ou participer aux différentes phases d’essais d’un produit ! (rappelons tout de même que les industriels dépensent des sommes colossales pour protéger leurs inventions ou leurs idées avant qu’elles soient commercialisées, concurrence oblige…)
L’intérêt d’une telle démarche ? Et bien laissons la parole à Mr Levy (Président du directoire de Publicis) "la plate-forme permettra aux annonceurs de baisser leurs coûts, d'accélérer la mise sur le marché de leur nouveau produit, et de réduire les risques d'échecs du produit"
C’est consternant ! Dire que certains se font chier à faire des études et à bosser comme des fous pour percer dans ce métier !
Consternant est le mot juste, et cette tendance du "tout le monde sait tout faire" n'est pas prét de s'arreter là, je pense qu'elle va empiré et atteindre beaucoup d'autre domaines de la création...
hélas internet n'a pas que des bons cotés, et tend a rendre certain domaines d'études facultatif...
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