jeu 7 juin 2007
De l’événement dans le pack !
07 06 2007On commençait à être habitué aux traditionnels packagings éphémères du whisky de fête des pères ou à la bouteille de champagne de noël. Cette année c’est pour fêter l’été que les marques de boissons investissent en packaging événementiel.
Alcool ou sans alcool, de Perrier relifté par Custo Barcelona, à Martini et sa bouteille slim (pour une meilleure prise en main ?) l’été sera collector.
Si certaines marques sont frileuses pour faire évoluer leur packaging au risque de voir son cœur de cible prendre de l’âge, d’autres n’hésitent pas à jouer la carte du coup de cœur et de la collection éphémère pour renforcer le désiiiiirrrrrr……
Pour info, chez Martini il ne s'agit pas d'un pack événementiel collector pour l'été, mais bien d'un relifting total de la bouteille.
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